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Online Advertising Solutions

Post and pray... how targeted is your employment advertising?

We know from our experience that traditional recruitment advertising such as job boards and newspapers are only attracting less than 20% of the total candidate pool (active candidates) and in the case of senior roles this reduces to less than 13%

Therefore an active candidate sourcing program featuring these types of media alone should only play a very minor role in any recruitment campaigns.

Click here to view the Online Advertising Solutions Infographic
To find out more contact one of our consultants-view our specialist teams.

The OCG Online Advertising Solutions are highly targeted online advertising campaigns- that target 'semi-passive candidates' not actively searching traditional recruitment advertising sources.

It is advertising that only appears on websites, profiles, apps or specific devices based on the candidate profile we are looking for.

Using targeted online advertising - Google AdWords, Facebook and LinkedIn, we can pinpoint candidates online by:

Location / Education / Likes and Interests / Connections / Workplace.

NEW- MOBILE TARGETED CAMPAIGNS

Mobile usage is on the increase and Google predicts in 2013 more people will use a mobile device rather than a PC when surfing the web. This has seen a surge in the power and growth of advertising on mobile- fully capable interactive billboards in our pockets.

OCG Online Advertising Solutions allow us to target advertising on mobile devices- these ads are designed specifically for mobile and click through to our mobile supported site.

Mobile advertising has the added benefits of:

  • Capturing candidates at any time whilst on the move.
  • One ad features on the mobile screen at any time- allowing users to focus on just the one ad message.
  • Increased exposure of the role.
EXAMPLES:
Web Ad Examples

COST EFFECTIVE

All our online advertising is based on 'Pay-per-click' solutions and these include: Google Ad Words, Facebook and LinkedIn.

As a result our campaign costs rarely exceed $1000 and in some cases have delivered outstanding results for less than $500.

To find out more contact one of our consultants-view our specialist teams.

CASE STUDIES:

FINANCE MANAGER GENERAL MANAGER INVESTMENT ANALYST
OD ADVISER INSIGHTS MANAGER SENIOR MECHANICAL ENGINEER